EasyWaXXX is the next generation of ski and snowboard base treatment. Our product does not stick onto the surface of the base, but the nanoparticles absorb into the material and bonds on a molecular level. We combine professional winter sports experience with cutting edge nanotechnology to give our customers a massive step-up in:
- CONFIDENCEYour equipment feels lighter and more responsive. Unhelpful friction disappears as if by magic. Poor snow conditions no longer spoil your day. Beginner or Pro, you’ll notice the difference immediately.
- PERFORMANCEBeginners using EasyWaXXX find ski-ing and snowboarding easier – meaning they learn faster, feel more confident, and have more fun. Professionals discover an instant level-up in performance in terms of speed and agility. Rental companies get better performance from standard kit – and better feedback from customers.
- ENVIRONMENTAL RESPONSIBILITYUnlike conventional treatments which contain toxic chemicals like fluor which pollute the fragile mountain ecosystem, EasyWaXXX is non-toxic and mountain-friendly.
“Just one quick spray gives amazingly light, predictable feel and response.
EasyWaXXX makes 500€ skis feel like 1000€ skis. Unbelievably good.”
In 2013, Chris Norton, ski instructor and ski dad, experiments with tech that will help his son race faster and beginners learn faster. He also learns about how unhealthy and polluting existing wax treatments are. He teams up with another instructor who is experimenting with novel nanotech and they hit on a revolutionary wax concept and formula.
They apply for a patent for their ground-breaking technology in 2014 and spend the next five years further developing the project and testing the product with major ski companies and top athletes. They partner with Tommy Syversen, Norwegian winter sports innovator and investor, and together they launch EasyWaXXX in 2019 to rave reviews.
The worldwide Patent is passed on 03.04.2019 and EasyWaXXX quickly gains endorsements from Olympic athletes and major ski rental companies. EasyWaXXX is easier to use, faster than the competition and eco-friendly – and compliant with the incoming 2020 EU regulations.
“Does exactly what it says: No nonsense, no waiting, noticeable difference. Easy choice.”